It looks like Facebook is about to release another game-changer ...and fix yet another problem for marketers working in the influencer game.

Whether you realise it or not, you will have an opinion on the term 'Influencer". It'll make you cringe, it'll make you sit up with curiosity, or it'll confuse the hell out of you and raise more questions than provide answers. It's divisive.

It's the coriander of social...

Despite the wave of fear felt following Facebook's January announcement of a return to the old at the beginning of the year, I believe New Zealand businesses have every reason to rejoice in 2018.

A report released by Hootsuite, entitled Digital in 2018 - and, its subset...

I am fizzing about the latest social media stats. They are jaw dropping.

In fact, some are so unreal it's actually hard to reconcile for a gal who grew up in little ol' New Zealand. Like, that of the worldwide population of 7.6 billion people inhabiting planet earth, mo...

The new year had barely kicked in when Mark Zuckerberg announced his 2018 plans that could spell doomsday for Companies' Facebook pages. Or is there a plan B?

I asked my team for their hottest social media trend picks for 2018 and here's what they said. One will surprise!

Have a product or service that involves the whole household in the purchase making decision? Well Facebook now allows you to target them.

Recently we launched a fun new campaign for our new client The Co-Operative Bank.

If you use Facebook on a daily basis its likely that you've come into contact with a Chatbot.

At its recent F8 2017 Summit Facebook on Thursday 22 June they announced their brand new mission statement to the world and it will have a big effect on Groups.