at a glance

We are passionate about how people and brands connect. We are experts at bringing a brand’s authentic self to life on digital and creating powerful communities. We have worked with a huge numbers of iconic brands domestically and globally so have a breadth and depth of learnings second to none in Australasia.


Years of Socialites

Founded by award-winning marketer and entrepreneur Wendy Thompson in 2010, with Melanie Spencer joining as CEO in 2019. Back in 2010 everyone said social media was a fad; they were wrong. Helping organisations navigate the ever-evolving world of social platforms is why we exist and what drives us.


Influencers & Content Creators

With the acquisition of The Social Club in 2020, Socialites has the largest talent database of professional influencers and expert social media content creators in Australasia. A specialist team of content creators and collaborators at your fingertips.


Campaigns created

Our experience is vast and your social media is in very safe hands with us. We have launched and looked after social media for many top brands including Microsoft, Reckitt-Benzinger, Asahi, Kimberly-Clark, Spark, The Warehouse, Mitre 10, Auckland Airport, Bayer, House of Travel, Amnesty International and many more.


Countries we work in

We are a global company, head-quartered in Auckland, New Zealand with teams across Aotearoa, Australia and Asia. We are running multi-language, multi-platform campaigns across Asia, India, Europe, Australasia, the Middle East, the United States and Canada.


Average number of conversations we moderate each day

We build powerful communities of raving fans and these add up to millions of fans and followers.  Our highly trained community whisperers handle the most sensitive topics with empathy and aplomb. From banks and financial services, pharmaceuticals, government, telcos and everything in between we are trusted by the biggest global brands. 


Socialites humans in the team (plus 11 dogs & 6 cats)

And we are growing fast! If you are a talented and ambitious digital specialist then please get in touch as we’d love to chat about career opportunities with us. Our headquarters are in Auckland and are crew are spread throughout Aotearoa, Australia and Asia-Pacific. 

p.s. We are pet friendly!


Digital surpassed traditional media

The year when digital audiences officially overtook traditional audiences. In the ‘Where are the Audiences report 2021” 70% of people under 40 never ever watch terrestrial TV replaced by YouTube and Netflix. However 97% of New Zealanders were active on social media platforms in 2021. We know where your people are, let us help you connect with them.


Vision for success that keeps us strong and focussed

We believe in the power of communities to get results; a community of fiercely loyal fans will spread your message, defend you in tough times and provide priceless insights as they integrate into your business journey. Building the most vibrant, powerful communities in the world, is what gets us up in the morning. 


Socialites was founded in 2010 by digital marketer Wendy Thompson. Prior to Socialites, Wendy spent ten years  with New Zealand’s leading advertising agencies (DDB, TBWA Whybins) as a digital specialist. Wendy saw the power of online communities and wanted to help businesses unlock this mighty and untapped opportunity. 

Starting with clients like Annabel Langbein and Kings Plant Barn, Socialites grew organically over the next few years. A key moment was being asked to help New Zealand’s largest telco, Telecom, rebrand to Spark. Just three weeks out from launch with no existing strategy, a cross-platform plan was created and executed rapidly and successfully. As part of this Socialites became the first agency to launch a corporate onto Snapchat, the platform where the younger audience Spark was wanting to connect with. The impressive results included a NPS 9 point increase. 

Over the years Socialites helped many iconic companies like Mitre 10, House of Travel and Auckland Airport take their first steps into social media. As social media platforms grew and evolved, thumb-stopping creative has become more dynamic and the growing specialist skillset of Socialites has become what sets us apart from traditional and generalist agencies. The team continue to push the boat out creatively and have a keen eye on the Metaverse and how to build and manage communities in Web 3. 

In 2020 digital media audiences overtook traditional media and Socialites’ growth exploded. Socialites also acquired leading Australasian influencer agency The Social Club. This strengthened the agency’s offering, and added a database of over 7,000 professional influencers and talented content creators to the Group.  

Now managing millions of fans for our exceptional clients, we still pride ourselves on building fiercely loyal brand communities which leads to powerful commercial outcomes. The tools and platforms have changed over the years but the mission is the same. We are passionately social-focused but we also take the business of business seriously. Whether you’re a start-up or established brand needing expert social media help, we would love to help you navigate this ever-evolving and thrilling digital universe.

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