Woodstock Canadian Whisky

Woodstock, a key brand in the Asahi stable, is well-known and loved as NZ’s #1 Bourbon and Cola drink. Woodstock Canadian Whisky, however, was the new kid on the block and Socialites was tasked with getting it as popular as its big sibling.

FIFA World Cup

The FIFA Women’s World Cup was just around the corner, becoming one of the biggest events to hit Wellington. We leveraged this to show everyone how good Welly can be on a good day!

Giesen 0% USA Campaign

Who said 0% can’t be fun! Giesen have four decades of winemaking experience, and believe in offering a wine for every occasion including when you’re not drinking alcohol. Socialites was put to the test increasing the awareness of this this 0% wine in the USA.

#AnyWayAnyDay 🍔

Venerdi makes bread with nutrition and health at the heart of each recipe, providing maximum goodness in every mouthful. They released a Gluten Freedom Simply Soft Range and we engaged Australian influencers to spread the word. The content did not disappoint! 

New World’s Spiegelar Influencer Campaign

New World does an annual Christmas sticker promotion and this year’s one was Spieg-tacular! We engaged influencers and ambassadors who we knew would be the perfect match for this campaign, and the results showed.  

Wine Awards 2022

The annual New World Wine Awards were back and it was our mission to get everyday Kiwis to try a new drop from the award-winning top 50 line-up. 

Play the Palette with OPI

OPI, the most respected, admired, and beloved nail lacquer brand on the planet, released their vibrant collection and accentuated the launch of it with a partnership with Xbox. They trusted The Social Club to promote their palette range with full innovation and creativity.


5-gum relaunched here in NZ, and our team was given the responsibility of not only establishing their social media presence and managing paid media, but also distributing striking influencer content to spark consumer interest.  

Tech in the Tron

In this two phase campaign, Socialites were tasked to promote Waikato in a way that attracted diverse, skilled, technical talent, and businesses to relocate to the region. Our team focused on unique selling points such as the lifestyle; the ease of living and benefits of doing business in the Waikato and the opportunity to be […]

Calling all University students!

Mitre 10 is with University Students all the way, they might just not know it! Mitre 10 wanted to change that, and Socialites worked with influencers to bring this idea to life.