Socialites

We are a full-service
social media agency for businesses.

We look after over
500,000 fans and
followers for our
clients.

We create strategic social media plans.

We specialise in building fiercely
loyal brand communities.

Love your brand? We will help you turn your passion into a passionate community.

What we do

We are a full service social media agency. We create, grow and cultivate loyal social media communities for your business.

Why do you need to invest in a community? So that they can get to know you, like you – and become so loyal that they’ll always pick you over your competitors!

We work with your marketing team to give your company an engaging on-brand presence over multiple social media channels. Not only are Socialites engagement experts, we also know our way around a budget, so we optimise every dollar you spend for maximum ROI. That’ll keep Roger in Accounts happy!

Whether you’re a new brand wanting to get started or an established brand needing a boost of strategic expertise, we can deliver.

As much as we love social media, we also take the business of business very seriously. We merge our technical nous and the latest developments of these sites with marketing wisdom and hands-on experience to create a truly great experience for your customers. And your bottom line.

Social Media Strategy

  • Planning
  • Social Voice development
  • Research and analysis
  • Target audiences
  • Channel identification

Community Management

  • Engagement, driving conversation
    and banter
  • Monitoring and moderation
    9am – 9pm 7 days
  • Crafting creative engaging content
  • Facebook, Twitter, Instagram, Pinterest, Google+

Social Media Campaigns

  • Building and/or growing communities
  • Product launches
  • Sales drives
  • Brand engagement
  • Tactical activations
  • Facebook and Twitter advertising
  • Facebook development and apps
Who we are

Who we are

Social media changes and evolves daily. Any social media course is out-of-date before the syllabus is printed.

Luckily our team loves social media. You could say we’re social-media butterflies – we live and breathe it 24/7 – which means we’re always up-to-date with any changes and what they mean for your business. Our friendly social media agency team includes social media marketers, community managers, designers and developers – and a very cute wee dog named Poppie!

How passionate are the Socialites about social media? So passionate that it’s ALL we do. Although our team understands traditional and digital marketing, it’s social media we truly love, and we’re out to get everybody on board. We’re driven to work your social media strategy hard to get the best results for your business.

  • Wendy Thompson

    Wendy Thompson

    Managing Director

    BBUS (International Business & Marketing)
    BA (International Marketing)
    DMA Certificate of Digital Marketing (Distinction)
    Lead strategist, twelve years experience in digital marketing at NZ's top advertising agencies. Founded Socialites in late 2010.

  • Paul Zaruchevsky

    Paul Zaruchevsky

    Digital Marketer & Social Advertising Strategist

    Bachelor of Business & Marketing

  • Rosie Thompson

    Rosie Thompson

    Digital Marketer & Social Media Strategist

    BBus (Marketing & Management)
    Business and marketing background with five years experience including two in digital advertising sales.

  • Courtenay Clark

    Courtenay Clark

    Head of Content Creation

    BDes Graphic Design
    Inspires and manages our large content creation team. We employ the skills of a talented mixture of contractors and in-house personnel as the creative brief necessitates.

  • Kate Farrier

    Kate Farrier

    Content Creation Team

    BDes Graphic Design
    Highly skilled digital designer, web, email, mobile and social.

  • Catherine Jones

    Catherine Jones

    Content Creation Team

    Copywriting. Short and long-form copy and also a dab hand at photoshoots.

  • Rick Thompson

    Rick Thompson

    Digital & Technical Director

    With over 10 years experience in the tech industry and holding numerous qualifications, Rick enjoys nutting out the technical details while creating innovative solutions.

  • Said Kholov

    Said Kholov

    Technical Development

    Web, mobile with strong social media technical experience.

  • Poppie

    Poppie

    Director of Unlimited Cuddles

Social Media Facts

social media fact 1

Social media generates almost double the marketing leads of trade show, telemarketing, daily mail or PPC.

(Digital Insights, 2013)

social media fact 2

78% indicate that posts by companies directly influence their purchase decision.

(Wildfire White Paper, 2012)

social media fact 3

81% say that posts by friends directly influence their purchase decision.

(Wildfire White Paper, 2012)

social media fact 4

People that ‘like’ you on a social media platform are 84% more likely than non-fans to purchase

(Forrester 2013)

social media fact 5

56% of people that ‘like’ you on a social media platform are more likely to recommend your brand.

(Forrester 2013)

social media fact 6

More than 50% of people who engage with brands on social networks say they want to hear about your latest products and services.

(Forrester 2013)

social media fact 7

The increase in usage by the 55 to 64 year olds is greater than 100% for Facebook, Twitter and Google+.

(Jeff Bulla, 2013)

social media fact 8

Active usage of the major, global social platforms is growing worldwide with mobile being the key driver

(GlobalWebIndex study)

social media fact 9

Each Facebook user spends on average 15 hours and 33 minutes a month on the site.

(Jeff Bula)

social media fact 10

Facebook currently has 1.15 billion total users with 350 million photos are uploaded everyday.

(Facebook.com)

social media fact 11

Every second 8000 users like some or other photo on Instagram.

(Digital Insights)

Case Studies

Case Studies

We help our clients build brands and drive sales across a range of categories.
We grow vibrant, loyal and LOUD communities (what’s louder than word of mouth? Social media!)

We happily work with clients on both a retainer and project basis. Clients we have worked with include:
Rekorderlig
mitre 10
monteiths
VNZMA
old mout cider
Annabel Langbein
jagermeister
kings plant barn
drambuie
the coromandel
Fullers
go healthy
Super Juice
Baby Steps
Escape Haven
Tri NZ
Rekorderlig
Rekorderlig Cider Rekorderlig Cider
Using a strategic key influencer and integrated Facebook campaign, we took Rekorderlig Cider from 200 to over 35,000 highly engaged fans in less than 3 months, catapulting the brand to number 1 in on-premise sales. We sold more cider in the third month of our campaign than in the previous 11 months combined. Cheers to that!
< Back to Case Studies
mitre 10
Mitre 10 Mitre 10
Almost a 100,000 fans and followers. We are the go-to and centre of inspiration for DIYers around New Zealand.
< Back to Case Studies
monteiths
Monteith's Monteith's
With a simple effective campaign that spoke to the heart we grew the plateaued Monteith’s Facebook page from 2000 to 9000 fans in just two weeks. How about that?
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VNZMA
Vodafone NZ Music Awards Vodafone NZ Music Awards
In October 2013 we were approached to manage the social media for this iconic New Zealand event. We put in place and executed a solid and highly involved strategy to communicate this multi-faceted televised event across Facebook, Twitter and Instagram.
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old mout cider
Old Mout Cider Old Mout Cider
Since 2011 we’ve worked closely with Old Mout Cider, carefully building loyal communities over Facebook and Twitter. During this time the spreading buzz has resulted in consistent sales increases and now we are number one in grocery for the category. Nice!
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Annabel Langbein
Annabel Langbein Annabel Langbein
We prepared the social media strategy for Annabel Langbein’s cook book releases in New Zealand and globally. Sales figures exceeded all predictions.
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jagermeister
Jagermeister NZ Jagermeister NZ
In 2012 we successfully launched Jagermeister NZ’s social presence. Through a series of highly engaging campaigns, it become NZ’s number one social media spirit brand. It remains one of our favourite highly brand-loyal communities.
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kings plant barn
Kings Plant Barn Kings Plant Barn
Starting from scratch we grew a community of gardening lovers through advice and inspiration. We also drove in-branch and online retail sales through targeted Facebook and Pinterest engagement.
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drambuie
Drambuie Drambuie
A great drop. Over the last couple of years we have brought Drambuie's core brand principle "the extraordinary" through onto social channels in a variety of innovative ways.
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the coromandel
The Coromandel The Coromandel
We created a social media campaign to educate, inspire and – literally – drive traffic to the Coromandel during the off-peak season.
< Back to Case Studies
Fullers
Fullers Fullers
We regularly help Fullers and 360 Discovery create and run social media campaigns to support above-the-line marketing initiatives.
< Back to Case Studies
go healthy
Go Healthy New Zealand Go Healthy New Zealand
We built a community of health-conscious fans and established this Kiwi brand as a thought-leader in health and wellness. Go Healthy, go!
< Back to Case Studies
Super Juice
Super Juice Super Juice
We launched the social media channels for Super Juice, a new vitamin drink in the New Zealand market. We gained an impressive 2700 fans in record time through smart purchasing and creative engagement.
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Baby Steps
Baby Steps Baby Steps
We launched the Facebook page and community for this New Zealand brand. Baby Steps™ Goat Milk formula is made in New Zealand and provides a gentle solution for babies with sensitive digestion.
< Back to Case Studies
Escape Haven
Escape Haven Retreats Escape Haven Retreats
Escape Haven is a luxury yoga surf spa retreat for women with two tropical locations - Bali and Byron Bay, Australia. Through highly-targeted campaigns we grew Escape Haven's fan-bases and circle of prospective customers in Australia, New Zealand and the United States.
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Tri NZ
Triathlon Auckland Triathlon Auckland
The 2014 ITU World Triathlon Series kicks off on 5-6 April 2014 in the heart of Auckland, featuring Standard, Sprint and Super Sprint distance Tri, Teams Tri, Fun run, Swim Run, along with Elite Men and Women races.

Our job is to promote these events and drive entries via social media in New Zealand and Australia. Closer to the date we will also be encouraging spectators along and promoting the event ensuring maximum exposure for event organisers and sponsors.
< Back to Case Studies
Testimonials

Testimonials

If you'd like to have an email, phone or Skype chat to one of our clients just drop us a line.

"Socialites have managed to strike a chord in their business practice that has enabled them to balance the emotional requirements of a brand to suitably engage with its customers in a meaningful way, practically weigh up and constructively direct what's important, balance input and output, and keep on top of innovation to lead the social media charge.

The team have an excellent reputation for being straight forward, easy to work with and actually, most importantly, have fun. They clearly love what they do and that passion and enthusiasm makes them one of the best in the business."

Jenene Crossan
CEO, Flossiedotcom

"I have worked with Socialites since 2012 and would highly recommend them to any brand serious about utilising social media to grow their business. A highlight was launching my Rekorderlig Cider brand across Facebook, Twitter and Instagram and taking the fan base from only a few to over 70,000 in little under a year. With their smart strategy and innovative execution, we created a veritable groundswell of buzz for this brand new to the NZ market; reinforcing its premium position and making it a brand and product to be seen with. This translated through to substantial sales off and on-premise and significant, continual growth in market share. "

Emma Rock
Brand Manager, Redwood Cider Company

"We engaged the team at Socialites in mid 2013 to assist in the delivery of our digital strategy, they quickly proved their worth. Wendy and the team regularly over deliver, taking a proactive approach to our relationship. Initial concerns we had regarding tone and brand consistency were quickly put to rest."

Mike Giles
Channel Development Manager, Mitre 10

"Wendy, Rosie, Courtenay and the team at Socialites brought the 2013 Vodafone New Zealand Music Awards to life! Our social media engagement was in need of some care and attention and they really worked their magic. The VNZMA’s is the biggest awards show in the country and there are a wide variety of individuals, organisations, musicians, artists and sponsors that all need that social media consideration. Socialites really came to the party and know how to interact with so many parties on such a huge project!"

Damian Vaughan
CEO, New Zealand Recorded Music

"We have had great success working with Socialites. They are highly professional and understood our brand and business objectives. We were skeptical of using a social media agency at first but when our first small test with Socialites returned a 1490% ROI we were convinced. This team are highly experienced, focussed on the bottom line and easy to work with. We have subsequently moved more marketing budget into social media and see this as a key part of our sales funnel. "

Toby Burrows
Director, BW & R&V Festivals

Contact us

If you’d like to chat about what we do and/or how we can help you please fire us a note and we’ll get back to you in a jiffy.

Send
Thank you for your enquiry!
+64 (09) 528 1696
8a Colenso Place,
Mission Bay, Auckland 1071
PO Box 55 032,
Eastridge, Auckland
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