Socialites builds powerful social media communities.

2020 & 2021 Silver Campaign Asia Australia/New Zealand Social Media Agency of the Year.

Our clients

Projects we’re proud of…

We really, really love what we do. We have launched hundreds of award winning and hugely effective campaigns, delivering measurable business results for clients around the world. Here is a snapshot of some of our favourites over the years.

Flock

A fabulous activation with Flock!

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Flock is a new limited-release RTD that’s available in Auckland, and along with launching their social presence and managing paid media, we were also tasked...

Mars

Rainbow Skittles

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In October 2021, MARS WRIGLEY in collaboration with Socialites (The Social Club) launched a TikTok and Instagram campaign where content creators were tasked with bringing...

Starship Children's Hospital

Building a digital donor base

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Our mission was to unlock generosity and create deeper relationships with our donors with the aim of generating for Starship huge brand love and a...

The Warehouse

The Warehouse #BargainEdit

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The Warehouse is a Kiwi classic. Set deep in the hearts and minds of Kiwi’s for 37 years, it is the cornerstone of Kiwi shopping...

Invivo

Sold out on launch, InvivoXSJP

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We were presented with a hefty challenge - break into an already cluttered global wine market and a shrinking category to launch a new wine...

Westpac

Keeping kiwi kids safe this summer with Westpac Rashies

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New Zealand has one of the worst drowning stats in the OECD and CPR confidence is low. Westpac is on a mission to keep our kids...

Tourism New Zealand

Capturing NZ with The Great Kiwi Content Drive

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Like so many others, we were deeply distressed by what happened to the travel and tourism sector when Covid closed international borders in 2020. We...

New World

A Little Garden

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Little Garden social execution was built with our target audience – young families entirely at its heart, which is why it’s seen such evergreen results.

UbyKotex

Thinx Reusable Period Undies launch

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Our influencer arm The Social Club collected the sought-after 2021 Influencer Agency of the Year (Australasia) award at the 2021 Social Media Awards, supported by...

OUR SERVICES

We can look after your entire social media community around the globe, or just help

with on-off campaigns

Performance Media

Ideation & Creative

Community Management

Influencers & Ambassadors

Content Creation

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Performance Media

Getting the right message, to the right people, at the right time. We are expert media planners and buyers across all social and digital platforms globally. Our team has many years experience across multiple industries and our detailed reporting and data insights is second to none. We have a special love for building performance funnels and media engines for our clients; in a nutshell we like to know that when you spend X, this will return you Y in sales/results. We are of course Meta (Facebook, Instagram and Whatsapp), Pinterest and TikTok certified agency partners.

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Ideation & Creative

We love to wow with our out-of-the-box, socially-led, creative thinking. The days of just uploading your TV ad onto a social channel is long gone. As is replicating your Instagram onto Tiktok. To get impact and connect with your audience content must be created specifically for the platform. Big, smart, highly creative ideas is our thing. We live and breathe the power of communities and our deep expertise means we intrinsically understand what content strategy is needed to build our clients’ communities into loyal and raving fans. We work differently to other agencies in that we curate a talented database of full-stack social media specialist content creatives. We’ve built strong relationships with some of the best social media photographers, videographers, animators, designers and influencers to produce stunning made-for-platform work. This keeps content overheads and costs down, while ensuring our clients get the best creative bang for their buck. This translates through when working in a larger team of multiple agencies; we work exceptionally collaboratively at the concept stage to ensure social content is captured in production.

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Community Management

Your 9am-9pm not-so-secret social media weapon. Our Socialites community whisperers turn a group of random people just “hanging out on the internet”, into a tribe of raving loyal fans. We can’t emphasis enough how valuable this asset is through both the good and the tough times. Our team is highly trained and have handled the most sensitive topics with empathy and aplomb. From banks and financial services, to pharmaceuticals, to government and telcos and everything in between we are trusted by the biggest brands globally. Our systems and processes have been honed over a decade and are exceptional. A big part of our job and strategy to build your community is to conduct online advocacy and identify threats and opportunities in real time. For all our Community Management clients, we establish your social tone of voice, FAQ database (keeping response times down) and Escalation Plan.

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Influencers & Ambassadors

Influencer marketing delivers 11x higher ROI than other Internet marketing. This is a digital marketing channel that has grown and grown and is not looking to slow down anytime soon. It’s all because 92% of people trust recommendations from other people (even if they don’t know them) over brands. Building an ambassador and influencer channel strategy is vital for brands nowadays. To this end Socialites acquired the best Influencer-specialist agency in Australasia in May 2020 - The Social Club. The Social Club has a database of over 7,000 ambassadors and world-leading campaign management software.

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Content Creation

Great content converts, the best content connects. In a world where brands are spending more time than ever communicating with their customers it is more important than ever that this is done with impact and class. Whether you are after UGC or a TVC we can help you put your best foot forward with content that deeply connects. From our global team of influencers creating authentic content to a perfectly curated feed that perfectly matches your brand guidelines. We've got you covered.